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Whether you are promoting your business or want to get the word out on a yard sale, we have a solution for you. In the hubbub surrounding Valentine’s Day it is difficult to avoid images of the perfectly matched, carefree couple. But is it possible that modern courtship puts too much emphasis on similarity? Log out of your CBC account. Experts say compatibility need not be rooted in similarity.

When Jim and Evelyn Logan met in 1978, he was a quiet, reserved Protestant from New Zealand, and she was a loud and cheerful Catholic from the Philippines. They’ve been married for 32 years. In the advertising surrounding Valentine’s Day, we are bombarded with images of perfectly matched couples. You know the ones: the gorgeous and impeccably styled pairs that look great holding long-stemmed glasses of wine. We might assume these duos only exist in movies and commercials, but everyone seems to know a real-life couple that appear perfectly in sync, share all the same interests and finish each other’s sentences.

Blake Woodside, a professor in the psychiatry department at the University of Toronto, refers to such partners as “heavenly twins. CBC readers who identify as opposite but happy couples share their love stories. Meet spouses who got married 40 years ago despite speaking entirely different languages, and learn how others bridged differences in personality, appearance and culture. Flip through our interactive photo album. They’re about five per cent of couples, but they’re held up as the ideal,” he said.

That can be an extremely enduring arrangement, as long as the pieces fit reasonably well together,” he said, adding that the search for perfection is a “terrible burden” and that there is no “magic formula” to finding love. Tell that to the many people who believe you can take a calculated approach to romance, especially through online dating. Amy Webb, CEO of U. The self-identified “professional disruptor” created a list of 72 different traits — some of which she called  “top tier” variables — to pinpoint exactly what she wanted in a partner.

Then, with the help of spreadsheets, charts and a bit of math, Webb says she gamed Jewish dating site JDate to find her match. As long as you know exactly what you’re looking for, it’s no different from doing a search in a library or doing a search for shoes on Zappos,” said Webb in a recent interview with social media news site Mashable. When you think about it, online dating is sort of the ultimate exercise in product marketing. Except that you are the product.

So how can you leverage what you’ve got, how can you make sure you’re being seen by the most number of people? This elaborate approach worked for Webb, whose husband, Brian, wrote the epilogue to her book, but not everyone would find it practical, or even palatable, to reverse-engineer one’s way to romance. Researchers from five universities, including UCLA and the University of Rochester, collaborated on a comprehensive analysis of online dating. They argued that the “shopping mentality,” represented in the extreme by Webb’s story, leads singles to become too focused on checking off a rigid set of criteria — like attractiveness or certain interests — or fixated on finding a “soulmate. Join us at 7 p. ET for a special Valentine’s Day edition of CBC Live Online. In the process, people may be missing out on good partners that are a less obvious fit.