Marketing chat

Here’s a list of upcoming content marketing events in marketing chat. ICC 2018 Las Vegas is the one content strategy event specifically designed for marketing practitioners.

We’ll be offering courses ranging from beginner to advanced, served to you from the leading practitioners, consultants and authors from around the world. The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2018 Content Marketing Awards include 92 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution. Call for entries open now! Content Marketing World is the largest gathering of content marketing professionals in the world.

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. Call for Speakers 2018 is now closed! No late entries will be accepted. Registration for CMWorld 2018 is now open! Want to discuss the latest trends in content marketing and get advice from some of the experts? Here’s the worst-kept secret in marketing: Your audience doesn’t care about your products and services.

Yet the pressure to promote brand and products can seem relentless. An audience-journey model, based on the classic hero’s journey, can help you resist that pressure by aligning your content with your audience’s needs. Tune in to this webinar for Carlijn Postma’s step-by-step guide to making the model pay off for your audience and, ultimately, your brand. Information about UBM entities and its affiliates can be found here.

Guerilla Marketing is an unconventional marketing tactic often used by small businesses. The term was coined by Jay Conrad Levinson in his book ’Guerrilla Advertising’. The term was coined by Jay Conrad Levinson in his book ‘Guerrilla Advertising’. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. It also is used by big companies in grassroots campaigns to compliment on-going mass media campaigns.