K enlists Maurizio What is dtf in dating and Pierpaolo Ferrari for campaign. 902399 single-format-standard offcanvas wpb-js-composer js-comp-ver-4.
The ads are a colorful counterpoint to a modern dating scene that “treats emotions like a disposable commodity. The point being: Dating can and should be about more than hookups. The headlines are matched with fun, brightly colored photographs. The campaign marks the latest attack on dating culture, which has come to seem dehumanized in the binary, swipe-left-or-right age of Tinder. The ads are aimed at anyone who wants to bring their full selves to dating. DTF was used historically in a negative way.